Apple
What is Apple?
Apple Inc. (formerly Apple Computer Inc.) is an American computer and consumer electronics company known for the iPhone, iPad, and Macintosh computers. Apple is one of the largest companies in the world, with a market capitalization of more than 2 trillion dollars. Apple devices are known for their design aesthetics and attention to detail. Tight integration between hardware and software gives their systems a performance advantage over competing systems with similar specifications.
Apple Inc.
Apple covers the product line
Apple offers many products and services. Some of its main offerings today include: Mac computers. Macintosh, or Mac, is Apple's line of personal computers. Its main product types are iMac all-in-one desktop, Mac mini standard desktop, Mac Studio media-oriented desktop, Mac Pro professional production workstation desktop, MacBook Air consumer laptop and MacBook Pro professional laptop.
All Mac computers use the macOS operating system. As of 2020, they use Apple's "M" series processors based on the ARM architecture. These chips are appreciated for their excellent performance and power efficiency. Mac computers are popular with students and creative professionals for their elevated style and ease of use. Computer programmers may use them because the underlying operating system is based on Unix and is POSIX compliant.
Due to the lack of built-in central management and high cost, Mac computers have historically been unpopular in the workplace. Still, the introduction of Zero Trust, BYOD, and third-party tools like Jamf have begun to make them more acceptable to IT administrators.
Apple makes tablets and smartphones
Apple makes smartphones and tablets
iPhone and iPad. The iPhone is Apple's line of smartphones, and the iPad is its tablet. The iPhone was the first smartphone to gain mass market adoption due to its ease of use, built-in app store, and capacious multi-touch screen. The iPhone uses an "A" series mobile processor, while recent iPads use the same "M" series processors as Mac computers. Their operating systems iOS and iPadOS are based on the same Unix core as macOS, but have a touch-oriented interface.Consumer products. Apple has several smaller product lines that integrate with its overall ecosystem. Apple Watch is a smart watch and fitness tracker.
Apple TV is a television set-top box and streaming media device. HomePod is a smart speaker and home assistant. Services. Apple Apple also offers several services that work seamlessly with its products. iCloud is a personal file storage and synchronization service. Apple Pay is a money payment system and credit card provider.
Apple TV+ is a media streaming service with movies and TV shows. Apple also provides other media under the iTunes Store, Apple Music, Apple Books and other services. iMessage is an instant messaging service for Apple devices that delivers SMS messages to iPhones.
History of Apple Inc

Apple Computer was founded in 1976 by Steve Jobs and Steve Wozniak. A third founding member, Ronald Wayne, quickly sold his holdings to Jobs and Wozniak. Their first product was the Apple I microcomputer, built in the Jobs family's garage. It was sold as a single board with the CPU and RAM, but without other major components such as the keyboard and monitor. Apple II was introduced in 1977. It was a commercial success due to its ease of use, color graphics, and VisiCalc, a spreadsheet program. Its popularity propelled Apple to become the leading computer manufacturer in America and led to one of the largest IPOs of its time.
Steve Jobs became fascinated with GUIs after seeing Xerox's early Alto system. This led him to add a GUI to Apple's next system, the Apple Lisa. Under the leadership of Jobs, the development of the Apple Lisa went far over time and over budget, which led to his removal as the head of the project. The Apple Lisa was finally released in 1983, but was a commercial failure due to its high price and lack of software.
Apple
Apple embraces the Macintosh
Jobs moved on to develop the Macintosh computer. The ad announced its release during the 1984 Super Bowl with a dystopian 1984 theme, a direct challenge to market leader IBM. This commercial is widely considered to be one of the best commercials ever shown on television. Despite this, the Macintosh had poor initial sales due to its high price and poor performance.
A conflict between Steve Jobs and then Apple CEO John Sculley over the release of the Macintosh led to the board of directors removing Jobs from all duties. This led to Jobs leaving Apple and forming a new company, NeXT Computers. Around this time, Steve Wozniak also stepped down as Apple CEO for personal reasons.
Despite the loss of its founding members, Apple continued to do well in the late 1980s and early 1990s. This was largely due to sales of the Apple II and the eventual success of the updated Macintosh in the creative market. During this time, Adobe products such as Photoshop and Publisher, and other high-quality digital publishing software were only available on the Macintosh. Several factors caused Apple to lose profitability and nearly go bankrupt in the mid-1990s.
Apple is experimenting
Apple experimented with other consumer electronics products. The most disastrous of them was Newton's tablet. Apple also faced strong competition from low-cost Microsoft Windows-based PCs, particularly with the release of Windows 95.
The Macintosh operating system was also beginning to show its age and did not adequately support multitasking. Apple bought Steve Jobs' new company, NeXT, in early 1997. Jobs was named Apple's interim CEO after the former CEO was ousted in mid-1997.
He was able to focus Apple on its core computer business and save it from bankruptcy. In 1998, the iMac was introduced. It was created by Jonathan Ive and was popular for its friendly colorful rubber shape. Apple also introduced video editing and CD/DVD mastering software, enhancing the Macintosh's role in digital media production.
Apple Apple Mac OS X
Mac OS X was released in 2001. It was based on the NeXT operating system and used the stable and secure BSD Unix kernel. Also, in 2001, Apple released the iPod to widespread acclaim, establishing Apple's place as a consumer electronics trend. The iPhone appeared in 2007 and became one of the first popular smartphones. The following year, the App Store was launched, allowing third-party developers to market and sell their apps to consumers. The iPhone was followed by the popular iPhone 4 and iPad in 2010.
In recent years, Apple has continued to expand with new products and services. Apple has moved to using its own in-house designed processors, first in the iPhone and now in the Macintosh line of computers. It also offers media streaming services via Apple TV+ and Apple Music. Apple is expected to enter new markets soon, with a virtual reality/augmented reality headset and self-driving car rumored to be in the works.
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In 2001, Apple introduced iTunes, a computer program for playing music and converting music to the compact MP3 digital format commonly used in computers and other digital devices. That same year, Apple began selling the iPod, a portable MP3 player that quickly became the market leader. (The term podcasting, a portmanteau of iPod and broadcast, is used as both a noun and a verb to refer to audio or video material downloaded for portable or delayed playback.)
Later models added larger storage or smaller sizes, color screens, and video playback. characteristics. In 2003, Apple began selling downloadable copies of major record company songs in MP3 format over the Internet. By 2006, over a billion songs and videos had been sold on Apple's website.
turning
In 2007, Apple introduced the touchscreen iPhone, a mobile phone with the ability to play MP3s and videos and access the Internet. The first models were only available with AT&T wireless service and could not be used on the latest third-generation (3G) wireless networks. Apple corrected the latter limitation in 2008 with the release of the iPhone 3G or iPhone 2.0, which also included support for the Global Positioning System (GPS).
Like other "smartphones" such as the BlackBerry from Canadian company Research in Motion, the new iPhone included features aimed at business users. In particular, the memory stored in the units can be remotely "erased" if the device is lost. As with the original iPhone, demand was very high and the new iPhone 3G sold one million units within the first three days of its release.
Apple App Store
That same year, Apple introduced the App Store, where iPhone users could purchase applications. By June 19, 2009, when Apple released the iPhone 3G S, which also sold one million units in its first three days of release, the company's smartphone market share reached about 20 percent (compared to about 55 percent for BlackBerry's smartphone line).
In addition to hardware changes such as a three-megapixel digital camera capable of digital video recording and an internal digital compass (capable of running various mapping software), the iPhone 3G S included a new operating system, iPhone OS 3.0. The new system included support for voice-activated controls and peer-to-peer (P2P) playing of electronic games with other iPhone users via Wi-Fi.
The latter feature was part of Apple's strategy to compete with Nintendo Company's DS and Sony Corporation's PSP in the portable gaming market. The iPhone can also be used to read e-books, or e-books. iPhone-compatible formats of e-books can be purchased online from e-book retailers such as the iTunes store and Amazon.com.
Apple iPad
In 2010, Apple released the iPad, a touchscreen device that sits between a mid-sized laptop computer and a smartphone, with a 9.7-inch (24.6 cm) display. It was about 0.5 inches (1.2 cm) thin and weighed 1.5 pounds (0.7 kg). The iPad was operated with the same set of finger gestures that were used on the iPhone. The touchscreen could display high-definition video.
The iPad also had applications such as iTunes built in and could run all the applications available for the iPhone. In partnership with five major publishers—Penguin, HarperCollins, Simon and Schuster, Macmillan, and Hachette—Apple has developed its own e-book application for the iPad, iBooks, as well as an iBook store available online.
Apple introduced iCloud in 2011, a cloud computing service in which a user's apps, photos, documents, calendars, and recently purchased music are stored in iCloud and automatically updated to the user's other devices. Some analysts see iCloud as Apple's future plan, in which users could abandon the personal computer as the main place of data storage.
After Jobs:
Tim Cook as CEO and the first trillion-dollar company due to ill health, Jobs stepped down as CEO in August 2011 and was replaced by Chief Operating Officer Tim Cook; Jobs died of cancer in October.
In Cook's early years, Apple did not introduce completely new products, but instead released new versions of previous products, such as the iPhone 4S, which included a personal assistant program, Siri, that could respond to spoken commands and questions. (2011); iPad Mini, a smaller version of the iPad (2012); and iPad Pro, a larger version of the iPad for business use (2015). In 2014, Apple made its largest acquisition of headphone maker and music streaming company Beats for $3 billion.
In 2015, Apple introduced a smart watch, the Apple Watch. A redesign with a sensor capable of producing electrocardiograms (ECG) was introduced in 2018 as the Series 4. AirPods, a set of wireless headphones, was introduced in 2016 and became the best seller in this market.
Driven by the popularity of the iPhone, in 2018 Apple became the first company to reach a trillion dollar mark. Two years later, Apple became the first company to double this figure.
In 2020, Apple introduced its own M1 microprocessor for Macintosh computers that previously used Intel chips. The M1 was one of the fastest microprocessors and was designed to be fast while also using less power than previous chips.