Braun Braun

Braun Braun

For 100 years, Brown has adhered to three important principles inspired by people: good design is simple, useful and long-lasting. To this day, people around the world turn to us because Braun products make life better. They trust Braun when it matters most: whether they want to prepare a special dinner for a first date, iron the best shirt for an important job interview or prepare a big breakfast for the whole family.

In 2012, P&G transferred the rights to the Braun brand in the field of household appliances to De'Longhi SpA. Along with the relevant patents and production facilities, De'Longhi acquires a large part of Braun's employees, thus ensuring the continuation of Braun's household appliances. To offer outstanding design, technological innovation and reliable quality in the future.

Brown has been manufacturing the KM 3 food processor for over three decades.

Here you can see the KM 3-31 model from 1957. Development of the KM 3 began with the construction of a test model to determine the most suitable rotational speed of the disc.

After extensive mixing and swirling tests, the development team designed the flagship unit. When it came to the shape of the KM 3, the design department developed different models of the base plate, bowl, mixing arm and motor base, which were combined with the technology, until the first preliminary model, the Wistar, appeared.

Dieter Rams's 10 Principles of Good Design

Hired as an architect to redesign Braun's offices, Dieter Rams became one of the lead designers who developed Braun's memorable design language and defined the 10 Principles of Good Design, a design guide that is still relevant today.

The possibilities for innovation are by no means exhausted. Technological developments always offer new opportunities for innovative design.

The product is purchased for use. It must meet certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the utility of a product while ignoring anything that might detract from it.

The aesthetic quality of a product is an integral part of its usefulness, because the products we use every day affect our personality and our well-being. But only well-made objects can be beautiful.

This explains the structure of the product. Better yet, he can talk about the product. At best, this is self-explanatory.

Products that serve a purpose are like weapons. They are neither decorative items nor works of art. Their designs should therefore be both neutral and restrained to leave room for the user's self-expression.

It doesn't make the product sound more innovative, powerful or valuable than it actually is. It does not try to manipulate the user with promises that cannot be fulfilled.

It avoids being trendy and therefore never seems out of date. Unlike trendy designs, it lasts for many years - even in today's society.

Nothing should be arbitrary or left to chance. Care and precision in the design process shows respect for the customer

Design makes an important contribution to the preservation of the environment. It saves resources and reduces physical and visual pollution throughout the product life cycle.

Less but better - because it concentrates on the essential aspects and the products are not loaded with non-essentials. Back to purity, back to simplicity.

Braun household products

Today's success of Braun household products is based on a company history full of excellent science and thoughtful development. We've rounded up some of Brown's leading lightweight creations, from the beginning to the present day. Even more time travel and an exciting online experience await you when you visit the Virtual Brown Museum.

What is Brown famous for?

Braun is an internationally renowned brand for small electrical appliances, including shavers, epilators and electric toothbrushes. From humble beginnings, Braun has grown into a global brand. It is now part of Procter & Gamble (P&G), the largest consumer goods company in the world.

The 2005 acquisition of Gillette by Procter & Gamble made Braun one of the twenty-four global brands of the world's largest consumer products group. In 2012, P&G transferred the rights to the Braun brand in the field of household appliances to De'Longhi SpA.